ONDC: The Game Changer source:News9 Image source: Pinterest The Indian e-commerce market is projected to reach USD 188 billion by 2025 and USD 350 billion by 2030. However, Amazon and Flipkart currently dominate with over 60% market share. In response, the Indian Government introduced ONDC (Open Network for Digital Commerce) in 2022 to compete with these giants. ONDC aims to establish a presence in the Indian e-commerce market by targeting buyers in both big cities and rural areas, offering significant discounts to encourage their participation. It also charges sellers a modest 3% commission, in contrast to competitors like Zomato and Swiggy, which charge 25%. Digital payments in India are set to triple from 300 crores in November 2019 to 1000 crores by January 2023. To join ONDC, local stores must have a digital payment system. The platform is being developed by a network of members with various specialties, including logistics. ONDC is facing initial challenges due t...